Internetbasierte Internationalisierung: Entscheidungsfindung, Umsetzung Und Erfolgsmessung

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Auf Basis der Kognitionstheorie entwickelt Sebastian Ullrich ein Untersuchungsmodell, welches die subjektiven, entscheidungsrelevanten Faktoren abbildet, die letztlich zur Umsetzung einer internetbasierten Internationalisierung beitragen.