Kunden-Hersteller-Beziehungen unter Berucksichtigung des Marktklimas: Eine empirische Studie im Bereich Fast Moving Consumer Goods

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Sandra Teusner untersucht erstmalig die Bedeutung des Branchenumfelds fur die Kundenbeziehungsqualitat im Bereich Fast Moving Consumer Goods. Hierfur konzipiert sie ein um den Einfluss des Marktklimas erweitertes Modell zur Beziehungsanalyse.