Web-Exzellenz im E-Commerce: Innovation und Transformation im Handel
Web-Exzellenz im E-Commerce: Innovation und Transformation im Handel
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E-Commerce bietet fur Unternehmen nur Chancen, wenn diese zu fundamentalen Veranderungen bereit sind und sich dabei mit den Besten messen.
Heinemann/Haug stellen die Kernthemen des erfolgreichen E-Commerce fundiert dar und veranschaulichen anhand von umsetzungserprobten, aktuellen Beispielen (wie z.B. brands4friends, smatch, mindwyse, Tube4Fashion, Douglas.de, Galeria-Kaufhof.de, hagebau.de, Otto Group, eVenture Capital Partners u.a.) die moderne und erfolgreiche Handelspraxis.
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