Strategische Gestaltung Des Lebenszyklus Von Mega-Events

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Dirk P. Weiss beschreibt das Phanomen Mega-Events erstmals umfassend und entwickelt ein Planungsinstrument, das Bewerbern um ein Mega-Event und seinen Organisatoren eine hilfreiche Heuristik fur die Bewaltigung von Planungsaufgaben bietet.