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Churn-Management Im B2b-Kontext: Eine Empirische Analyse Unter Besonderer Berucksichtung Von Hierarchischen Kundenstrukturen Und Heterogenem Kundenverhalten
Paperback

Churn-Management Im B2b-Kontext: Eine Empirische Analyse Unter Besonderer Berucksichtung Von Hierarchischen Kundenstrukturen Und Heterogenem Kundenverhalten

$194.99
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This title is printed to order. This book may have been self-published. If so, we cannot guarantee the quality of the content. In the main most books will have gone through the editing process however some may not. We therefore suggest that you be aware of this before ordering this book. If in doubt check either the author or publisher’s details as we are unable to accept any returns unless they are faulty. Please contact us if you have any questions.

Tim Tecklenburg untersucht, ob das Churn- bzw. das Abwanderungsverhalten von Geschaftskunden anhand eines Data Mining-Ansatzes auf Basis von im Unternehmen vorhandenen Nutzungs- und Transaktionsdaten erklart werden kann. Es zeigt sich, dass das Churn-Management im B2B-Kontext mit spezifischen Anforderungen verbunden ist.

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MORE INFO
Format
Paperback
Publisher
Gabler Verlag
Country
United Kingdom
Date
24 January 2008
Pages
342
ISBN
9783834908667

This title is printed to order. This book may have been self-published. If so, we cannot guarantee the quality of the content. In the main most books will have gone through the editing process however some may not. We therefore suggest that you be aware of this before ordering this book. If in doubt check either the author or publisher’s details as we are unable to accept any returns unless they are faulty. Please contact us if you have any questions.

Tim Tecklenburg untersucht, ob das Churn- bzw. das Abwanderungsverhalten von Geschaftskunden anhand eines Data Mining-Ansatzes auf Basis von im Unternehmen vorhandenen Nutzungs- und Transaktionsdaten erklart werden kann. Es zeigt sich, dass das Churn-Management im B2B-Kontext mit spezifischen Anforderungen verbunden ist.

Read More
Format
Paperback
Publisher
Gabler Verlag
Country
United Kingdom
Date
24 January 2008
Pages
342
ISBN
9783834908667