Organisation Der Innovation Im Konzern: Gestaltung Von Konzernstrukturen Zur Hervorbringung Von Produktinnovationen

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Grossunternehmen, d. h. auch Konzernen, wird oft vorgeworfen, innovationsfeindlich bzw. -unfahig zu sein. Die Autorin zeigt Potentiale auf, die Konzerne fur Innovationen bieten, und leitet konkrete Gestaltungsempfehlungen ab.