Kundenorientierung Im Innovationsprozess: Eine Untersuchung Der Kunden-Hersteller-Interaktion in Konsumgutermarkten

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Der Autor entwickelt eine Methode zur Gestaltung einer Kunden-Hersteller-Interaktion, mit deren Hilfe die Kundenorientierung im Innovationsprozess sichergestellt werden kann.