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Das Werk dient als kompakter und lern-praktischer Einblick fuer Firmen, Studenten und Interessierte. Es beinhaltet eine englischsprachige Gegenueberstellung von kulturellen Spezifika sowie (volks-)wirtschaftlicher Aspekte und Determinanten. Die gedruckte Version (HARDCOVER) bietet zusaetzlich Platz zum aktiven Arbeiten (z.B. fuer Notizen) sowie (Fach)Vokabular, welches gleichzeitig ins Spanische, Deutsche, Russische und Chinesische uebersetzt ist. ??????????????????????????????????????? ????????????????????????????????????????????? ?????????????????????? A compact and learn-practical insight for companies, students and those interested in the topic of "English for Business" and "Intercultural Management". The book deals with an English-language comparison of cultural specifics and selected vocabulary (English translated into Spanish German Russian Chinese) as well as economic aspects and determinants. The book uses selected companies as representative case studies for various behavioural and communicative approaches and its benefits and profits. ?????????? ??????-???????????? ?????????? ??? ????, ????????? ? ???????????????? ?????? ? ???????? "??????????? ??? ???????" ? "?????????????? ???????????". ????? ????????? ????????????? ????????????? ?????????? ????????????, ????????? ???????, ????????????? ???????? ? ?????????????, ? ????? ????????? ???????? ???????? ?????????? ????????. ??????? ???? ???????? ???????????? ??? ???????????????, ????????????? ???????? ? ???????. Una perspectiva compacta y practica para empresas, estudiantes y personas interesadas en el campo del aprendizaje "Ingles de Negocios" y "Gestion intercultural". Este libro trata de una comparacion en ingles de las particularidades culturales, el vocabulario selecto, los aspectos y determinantes economicos, asi como ciertos ejemplos de empresas exitosas y globales. Las corporaciones presentadas se utilizan para los enfoques comunicativos y el comportamiento y sus beneficios.
