Pharma Marketing: Einfuhrung und UEberblick uber Pharma Marketing und Pharma Markt Deutschland

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Entwicklung und Vermarktung von Arzneimittel in Deutschland. Einfuhrung und UEberblick uber Pharma Marketing und Pharmamarkt Deutschland. Pharma Weltmarkt. Arzneimittelpreise/ Kostenerstattung. Rollen der Beteiligten: Patient, Arzt, Apotheke, Krankenhaus, Pharmaindustrie, Krankenkassen. Kooperationen im Pharmabereich, Biosimilars Digitalisierung im Gesundheitswesen/Pharma Marketing