E-Marketing

This title is printed to order. This book may have been self-published. If so, we cannot guarantee the quality of the content. In the main most books will have gone through the editing process however some may not. We therefore suggest that you be aware of this before ordering this book. If in doubt check either the author or publisher’s details as we are unable to accept any returns unless they are faulty. Please contact us if you have any questions.

The business world is changing faster than ever. Now the old models and approaches have changed and the digital world has affected various aspects of business, retrieval and marketing mix. In this era, customers have started to improve their choices and have a continuous presence on the sites and online space. Focusing on online customers creates real added value and ultimately profitability and repeat business. But the problem is that most organizations only have their online marketing capabilities at the initial stage of development, but to succeed in this market, it is necessary to use all the electronic marketing techniques discussed in this book.