The Starbucks Brand: Branding, Silke Specht (9783656490579) — Readings Books
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The Starbucks Brand: Branding
Paperback

The Starbucks Brand: Branding

Silke Specht
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Research Paper (undergraduate) from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,7, University of Southern Denmark, language: English, abstract: This project assignment shall provide some insights into the problems Starbucks has to face today, why they occurred and how they might be solved. More specifically this project focuses on the question: why have customer difficulties perceiving values added by Starbucks?

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Format
Paperback
Publisher
Grin Publishing
Date
11 September 2013
Pages
28
ISBN
9783656490579

Research Paper (undergraduate) from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,7, University of Southern Denmark, language: English, abstract: This project assignment shall provide some insights into the problems Starbucks has to face today, why they occurred and how they might be solved. More specifically this project focuses on the question: why have customer difficulties perceiving values added by Starbucks?

Read More
Format
Paperback
Publisher
Grin Publishing
Date
11 September 2013
Pages
28
ISBN
9783656490579

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