Become a Readings Member to make your shopping experience even easier. Sign in or sign up for free!

Become a Readings Member. Sign in or sign up for free!

Hello Readings Member! Go to the member centre to view your orders, change your details, or view your lists, or sign out.

Hello Readings Member! Go to the member centre or sign out.

Cart ⚙️
Home / The Starbucks Brand: Branding
The Starbucks Brand: Branding
Paperback

The Starbucks Brand: Branding

Silke Specht
$110.99
Add to wishlist
Sign in or become a Readings Member to add this title to your wishlist.

Research Paper (undergraduate) from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,7, University of Southern Denmark, language: English, abstract: This project assignment shall provide some insights into the problems Starbucks has to face today, why they occurred and how they might be solved. More specifically this project focuses on the question: why have customer difficulties perceiving values added by Starbucks?

Read More
In Shop
Out of stock
Shipping & Delivery

$9.00 standard shipping within Australia
FREE standard shipping within Australia for orders over $100.00
Express & International shipping calculated at checkout

MORE INFO
Format
Paperback
Publisher
Grin Publishing
Date
11 September 2013
Pages
28
ISBN
9783656490579

Research Paper (undergraduate) from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,7, University of Southern Denmark, language: English, abstract: This project assignment shall provide some insights into the problems Starbucks has to face today, why they occurred and how they might be solved. More specifically this project focuses on the question: why have customer difficulties perceiving values added by Starbucks?

Read More
Format
Paperback
Publisher
Grin Publishing
Date
11 September 2013
Pages
28
ISBN
9783656490579

Looking for something in particular?

Search our extensive online catalogue.