Employer Branding; galt eller genialt?

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Bogen tager afsaet i sporgsmalet om, hvordan virksomheder fremadrettet kan tiltraekke og fastholde medarbejdere. Hvor det tidligere var en god lon og et spaendende job, der ogede tiltraekningskraften mellem medarbejder og arbejdsplads, er det idag helt andre ting, som er i spil i kampen om at tiltraekke og ikke mindst fastholde de rette medarbejdere. Med udgangspunkt i en virksomhedsanalyse af El-Compagniet, belyses begrebet ‘Employer Branding’.