Analisis de la eficiencia en el sector de la intermediacion turistica
Nuria Elena Lerma Gomez
Analisis de la eficiencia en el sector de la intermediacion turistica
Nuria Elena Lerma Gomez
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Las Agencias de viajes son los intermediarios entre los consumidores y los que ofrecen los productos al interesado dentro de un proceso de venta. La caida de ventas, bajada de precios y la alta competencia que existe, son algunos de los problemas actuales del sector. El presente estudio se centra en un analisis conceptual y metodologico del sector, asi como el marco legal en que se desarrolla. El presente estudio pretende evaluar la eficiencia relativa de 40 agencias de viajes espanolas mediante el enfoque no parametrico DEA para el ultimo ano disponible de la base de Datos SABI.
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