Global Market Reality

Vincent Wee Eng Kim,Vivien Wee Mui Eik Bee Jade,Thinavan Periyayya

Global Market Reality
Format
Paperback
Publisher
Scholars' Press
Published
28 April 2013
Pages
76
ISBN
9783639513257

Global Market Reality

Vincent Wee Eng Kim,Vivien Wee Mui Eik Bee Jade,Thinavan Periyayya

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With faster communication, the world is rapidly shrinking. Countries are increasingly multicultural and companies with products and services developed in one country are finding enthusiastic acceptance in others. Companies need to be able to cross boundaries within and outside their country. Although the opportunities to enter and compete in the global markets are significant, the risks can also be high. Companies promoting in the global industries, however, have no choice but to internationalize their operations. Indeed, many companies are taking the view that their products can be manufactured anywhere through global supply chain. Today, companies must see their product as Made in the World rather than limited to one country only.

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