Readings Newsletter
Become a Readings Member to make your shopping experience even easier.
Sign in or sign up for free!
You’re not far away from qualifying for FREE standard shipping within Australia
You’ve qualified for FREE standard shipping within Australia
The cart is loading…

This title is printed to order. This book may have been self-published. If so, we cannot guarantee the quality of the content. In the main most books will have gone through the editing process however some may not. We therefore suggest that you be aware of this before ordering this book. If in doubt check either the author or publisher’s details as we are unable to accept any returns unless they are faulty. Please contact us if you have any questions.
???? Flame-Broiled Secrets: How a Broken Grill Sparked a $23 Billion Empire
Forget golden arches-discover how two broke visionaries hijacked a failing burger joint and turned a $37 broiler into a fast-food revolution. This uncensored saga reveals the betrayals, weird ads, and boardroom battles behind Burger King's rise.
? Why This Book Sizzles:
? $37 Miracle: The rusty Insta-Broiler that birthed flame-grilled magic
? Whopper Wars: How "Have It Your Way" hacked McDonald's playbook
? Franchise Mutiny: Rebel owners vs. clueless CEOs
? Global Blunders: Shrimp Whoppers and marketing flops like the "$40 million Herb campaign"
Behind the Counter Secrets:
McDonald's spies stealing "Broiler King" tech in the 1960s How a broken broiler almost killed BK before the Whopper existed Executives ignoring focus groups that warned about disastrous ads
Real Franchisee Review:
"I've owned BK stores for 18 years-this book exposed truths corporate NEVER shared. Large print made these gritty details easy on my eyes." - Mike R.
???????? Grab Your Copy-Fresh Off the Press!
$9.00 standard shipping within Australia
FREE standard shipping within Australia for orders over $100.00
Express & International shipping calculated at checkout
Stock availability can be subject to change without notice. We recommend calling the shop or contacting our online team to check availability of low stock items. Please see our Shopping Online page for more details.
This title is printed to order. This book may have been self-published. If so, we cannot guarantee the quality of the content. In the main most books will have gone through the editing process however some may not. We therefore suggest that you be aware of this before ordering this book. If in doubt check either the author or publisher’s details as we are unable to accept any returns unless they are faulty. Please contact us if you have any questions.
???? Flame-Broiled Secrets: How a Broken Grill Sparked a $23 Billion Empire
Forget golden arches-discover how two broke visionaries hijacked a failing burger joint and turned a $37 broiler into a fast-food revolution. This uncensored saga reveals the betrayals, weird ads, and boardroom battles behind Burger King's rise.
? Why This Book Sizzles:
? $37 Miracle: The rusty Insta-Broiler that birthed flame-grilled magic
? Whopper Wars: How "Have It Your Way" hacked McDonald's playbook
? Franchise Mutiny: Rebel owners vs. clueless CEOs
? Global Blunders: Shrimp Whoppers and marketing flops like the "$40 million Herb campaign"
Behind the Counter Secrets:
McDonald's spies stealing "Broiler King" tech in the 1960s How a broken broiler almost killed BK before the Whopper existed Executives ignoring focus groups that warned about disastrous ads
Real Franchisee Review:
"I've owned BK stores for 18 years-this book exposed truths corporate NEVER shared. Large print made these gritty details easy on my eyes." - Mike R.
???????? Grab Your Copy-Fresh Off the Press!