It’s Broken, Let’s Fix It: The Zeitgeist and Modern Enterprise

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We used to have this saying: If it ain’t broken, don’t fix it. It was a powerful piece of wisdom. But then, the re-engineering fashion emerged and that changed everything.This book describes the behavior of the creature enterprise as it evolves in an increasingly complex universe. What is this elusive creature really like? Are we able to thoroughly understand its survival and reproduction mechanisms? The book offers a rather merciless analysis of the way things really work. It does so from a human perspective, as we, the people, are at the same time the perpetrators and the victims in the corporate game. The objective is not to indoctrinate or even convince, but to stimulate thought: Let’s try to understand things, and then find ways to improve them, without breaking more than we already have.