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Stephen Covey’s The 7 Habits of Highly Effective People is one of the most successful business and self-help books of all time. Instead of putting success down to luck or innate talent, Covey claims that effective individuals move up in the world thanks to a small number of techniques that, when applied on a daily, habitual basis, subtly change the way you interact with and are seen by others. He also speaks out against what he likes to call the Personality Ethic and instead promotes his own concept, the Character Ethic . The 7 Habits of Highly Effective People has enjoyed incredible success since its publication, selling more than 25 million copies and spawning a series of spin-offs.
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