What CEOs Need to Know: The #1 Reason Startups Fail and All Organizations Underperform

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Conventional business practices are nothing but unquestioned evolution. - Dawn Holly Johnson

All organizations suffer from the same basic problems, yet most believe problems are unique to their company or industry. The conventional way we design our organizations has everything to do with the problems these conventional designs generate.

In this book, Dawn Holly awakens the reader to several paradigms that are naturally inherited with respect to managing and operating businesses and organizations and reveals the harm these traditional practices and beliefs cause for the organization, its customers, and the people working in it.

From there, she shows us how alternative proven, yet counterintuitive, organizational practices can transform the workplace to a culture of collaboration and accelerate performance to levels never before achieved.

If you want to take your business to a level you never thought possible, this book is a must read.