A Love Affair with Failure: When Hitting Bottom Becomes a Launchpad to Success

Failing Opens the Door to Succeeding

Too many efforts with potential game-changing outcomes are short circuited by the fear of failing; people with huge ideas become paralyzed by what ifs, unable to see past the challenges of today. Dr. Akintoye Akindele and Olakunle Soriyan see failure and failing as two different realities and mindset. Failure is a destination, a windowless prison that does not exist unless you accept that it does. However, failing is a journey, a launchpad into new knowledge and new beginnings and the key to successful innovation and entrepreneurship.

In A Love Affair with Failure, the authors aim to help emerging entrepreneurs be prepared for the inevitable challenges ahead and urge them to be resilient in pursuing their dreams, embracing the idea of failing not only as a prerequisite for achieving success, but also a victory in itself because it signifies having had the courage to take action.

Drawing lessons from their own personal journey and from other sources ranging from Ancient Greece to today’s best-known businesses and leaders while also revealing the incredible potential of Africa as a catalyst for entrepreneurial support and achievement, A Love Affair with Failure paints a compelling picture of a region uniquely positioned to become a global powerhouse in entrepreneurship.