Nunca pares: Autobiografia del fundador de Nike / Shoe Dog: A Memoir by the Creator of Nike

Phil Knight

Nunca pares: Autobiografia del fundador de Nike / Shoe Dog: A Memoir by the Creator of Nike
Penguin Random House Grupo Editorial
24 December 2018

Nunca pares: Autobiografia del fundador de Nike / Shoe Dog: A Memoir by the Creator of Nike

Phil Knight

Phil Knight, el guru
de los negocios detras del la multimillonaria marca Nike, nos relata por
primera vez su trayectoria hacia el exito.Phil Knight habla por primera vez de la autentica historia detras de Nike, la empresa que fundo en 1962, que hoy factura mas de 30 000 millones de dolares al ano, y cuyo logo ha llegado a ser un simbolo global, el icono mas ubicuo y reconocido en todo el mundo.

Todo comenzo con 50 dolares y una idea sencilla: importar calzado deportivo economico y de gran calidad desde Japon. Vendiendo esos tenis en la cajuela de su coche, Phil Knight consiguio facturar 8 000 dolares durante el primer ano. Progresivamente, este pequeno negocio se convirtio en una start-up exitosa que revoluciono el mercado, creo una marca universal e innovadora y evoluciono hasta convertirse en el gigante actual.

En estas memorias sinceras y viscerales, Phil Knight relata los numerosos riesgos asumidos, los reveses sufridos y los incipientes exitos, pero sobre todo la relacion con sus primeros colaboradores y empleados, un grupo de inconformistas y luchadores que acabaron sintiendose como hermanos.

Juntos, animados por la fuerza de un objetivo comun y una fe profunda en el espiritu del deporte, construyeron una marca que transformo todos los canones establecidos.


In this instant and tenacious New York Times bestseller, Nike founder and board chairman Phil Knight offers a rare and revealing look at the notoriously media-shy man behind the swoosh (Booklist, starred review), illuminating his company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.

Bill Gates named Shoe Dog one of his five favorite books of 2016 and called it an amazing tale, a refreshingly honest reminder of what the path to business success really looks like. It’s a messy, perilous, and chaotic journey, riddled with mistakes, endless struggles, and sacrifice. Phil Knight opens up in ways few CEOs are willing to do.

Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his car in 1963, Knight grossed eight thousand dollars that first year. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is one of the few icons instantly recognized in every corner of the world.

But Knight, the man behind the swoosh, has always been a mystery. In Shoe Dog, he tells his story at last. At twenty-four, Knight decides that rather than work for a big corporation, he will create something all his own, new, dynamic, different. He details the many risks he encountered, the crushing setbacks, the ruthless competitors and hostile bankers-as well as his many thrilling triumphs. Above all, he recalls the relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers.

Together, harnessing the electrifying power of a bold vision and a shared belief in the transformative power of sports, they created a brand-and a culture-that changed everything.

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