Sports Marketing, Sam Fullerton (9781948426435) — Readings Books

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Paperback

Sports Marketing

$548.99
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Formerly published by Chicago Business Press, now published by Sage

Sports Marketing, Fourth Edition guides students in gaining a better understanding of how to develop and implement marketing strategies and tactics within the sports marketing industry. Author Sam Fullerton provides thorough coverage of this discipline's two broad perspectives: the marketing of sports products and creating a sports platform as the foundation for the marketing of nonsports products.

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Format
Paperback
Publisher
Chicago Business Press
Country
United States
Date
5 July 2023
Pages
624
ISBN
9781948426435

Formerly published by Chicago Business Press, now published by Sage

Sports Marketing, Fourth Edition guides students in gaining a better understanding of how to develop and implement marketing strategies and tactics within the sports marketing industry. Author Sam Fullerton provides thorough coverage of this discipline's two broad perspectives: the marketing of sports products and creating a sports platform as the foundation for the marketing of nonsports products.

"

Read More
Format
Paperback
Publisher
Chicago Business Press
Country
United States
Date
5 July 2023
Pages
624
ISBN
9781948426435