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In the mid-2000s, CalArts was still operating in an alarmingly analogue fashion. Inter-office mail was delivered via reusable envelopes dating back decades. Work orders were filed using carbon paper. There was a large bulletin board in the art office, originally a muted light green, eventually painted a screaming loud red-orange, where memos were left for students under the first letter of their last name. This bulletin board was actually visited, these memos actually retrieved and read. Emails, on the other hand, were completely ignored. If you had something to tell someone and you emailed them, you may as well have written your message on a post-it note and thrown it in the trash. Phone calls and even a printed memo in their student mailbox were a better bet. For a school with a reputation for being on the cutting edge, its bureaucracy was entrenched in the expired twentieth century.
All that is to say, flyers were actually important. The hallways were covered in them and people would read them. You’d need to put up a ton of them because a lot of them would get stolen - and they needed to compete with the hundreds of other flyers people put up requesting voice over actors for animated short films, dancers/models for vague independent projects, and someone to take the extra room in the local Valencia 3 Bedroom some grad students were renting.
The flyers served as the watchful eyes of Big Brother, establishing the idea of my presence in corners where I was rarely actually present. I was one person, who had between 0-2 student workers at my disposal for a handful of hours on any given day. I had 172 studios I managed, serving 300 students, distributed across 5 campus buildings, and I also managed seven student galleries.
The tone of the flyers was important, and a tricky thing to nail. Given the scale of the people and places under my purview, I could not have students hating my guts. As someone who self identifies as Artist, I did not want to be despised by my future cohort, and tactically, earning the enmity of students was counterproductive. There are no security cameras at CalArts, and the students do not snitch. If they hated me, all they would have to do is blow out a fire extinguisher in a studio block here, light a couch on fire there, kick some holes in the walls of a gallery and they’d have made my life significantly more difficult with no personal consequences. I am not an intimidating person by any reasonable standard, so bluffing with tough talk would have been unsuccessful. Eventually, I settled on the more authentic persona of Put-Upon-Moody-Neurotic, who many decide to cooperate with simply to spare the embarrassment and frustration of increasingly fraught studio checks and enforcement measures. Flyers were a way to telegraph all this - at their best they are funny, yet they contain a latent threat. While the theft or destruction of these flyers is not encouraged, it is expected, and certainly preferable to direct confrontation. They are available to be admired, defaced or despised at one’s leisure, so long as their creator is kept out of it.
