Winning Isn’t Everything

The conclusion of the 2024/25 football season marks a full century since Sheffield United FC last won a major trophy. In the intervening period, 43 other clubs have won the league, the FA Cup or the League Cup, and yet more have played in European competitions. Sheffield United have done none of these things. Winning isn't Everything seeks an explanation as to why United were so good in their first 36 years but have suffered a somewhat unfulfilled century ever since. The book delves into diverse features such as player recruitment, managerial appointments, finances, strategic planning, governance and the composition of the board of directors. Other paths of inquiry question less obvious possible causes: local religious leanings, geography and topography, regional politics and just plain old bad luck.