The Smart Marketing Book PB

This book is a concise guide to all aspects of modern marketing. It is designed for new marketers wanting to build their understanding quickly and for seasoned professionals looking to fill gaps in their knowledge. With crystal clear explanations of marketing concepts, ingenious frameworks and charming illustrations throughout, The Smart Marketing Book has become the indispensable handbook for anyone seeking to understand the secrets of great marketing and how to apply the latest thinking to drive business success. AUTHOR: Dan White is a trainer and consultant who has worked in the marketing and branding sector for over 30 years. He was previously Head of Expertise and MD of Corporate Development at Kantar. He is the author of The Smart Advertising Book, The Smart Branding Book and The Soft Skills Book (Concise Advice Series, LID). He lives in the UK. SELLING POINTS: . A practical and savvy guide to understanding and implementing modern-day marketing concepts and methods. . ?A veritable feast of marketing ideas. Whether you're a student or a pro, Dan White has produced a smart guide to effective marketing? ? Darren Bhattachary, CEO ? Insights, Kantar . Original illustrations throughout to aid learning and engage with the reader. . Part of the bestselling and smartly designed Concise Advice paperback series of self-development books.