On Strategy

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Strategy is essential in life. Without a strategy you are likely to meander along, not make the most of your resources and achieve less than you could.

It is important to be clear on what you want to achieve, because if not, it’s impossible to have a plan to achieve it. If you are going to invest in delivering on a plan then it pays to make the return worthwhile. Set a worthy goal. Ideally set out to achieve something with lasting value which leaves a legacy you can be proud of. That legacy at its most valuable will be a positive imprint on other people’s lives.

On Strategy is a neat summary of the essential elements of strategic best practice but also includes numerous thought-provoking challenges to the generally accepted wisdom.