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The Branding Book: How to build a popular and profitable brand
Hardback

The Branding Book: How to build a popular and profitable brand

$28.99
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Most businesses today can readily access the required technology and talent to match competitors’ innovations and ideas quickly, making products and services similar to one another. In the modern business environment, companies instead need to build brands that consumers recognize and trust if they’re looking for sustainable, profitable growth.

This book presents in a concise fashion the latest thinking and methods for successful branding. Clear and accessible, it contains real-life examples from business, practical frameworks, and inspiring illustrations. It explains what branding really is, why a brand is so critical to success in business, and how to maximize the growth of your current and future products/services through branding.

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MORE INFO
Format
Hardback
Publisher
LID Publishing Inc.
Country
United States
Date
19 January 2023
Pages
160
ISBN
9781911687702

Most businesses today can readily access the required technology and talent to match competitors’ innovations and ideas quickly, making products and services similar to one another. In the modern business environment, companies instead need to build brands that consumers recognize and trust if they’re looking for sustainable, profitable growth.

This book presents in a concise fashion the latest thinking and methods for successful branding. Clear and accessible, it contains real-life examples from business, practical frameworks, and inspiring illustrations. It explains what branding really is, why a brand is so critical to success in business, and how to maximize the growth of your current and future products/services through branding.

Read More
Format
Hardback
Publisher
LID Publishing Inc.
Country
United States
Date
19 January 2023
Pages
160
ISBN
9781911687702