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The Whole Marketer: How to become a successful and fulfilled marketer
Paperback

The Whole Marketer: How to become a successful and fulfilled marketer

$37.99
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As marketing roles continue to evolve, expand and embrace the complexities of the modern world of business, marketers are under increasing pressure to perform as individuals and teams. The Whole Marketer argues that now is the time to take stock of technical skills required, examine the latest thinking, identify capability gaps and discover how to be fulfilled in a professional context and as a human.

Abigail Dixon looks at the functions of a marketing team through a lens of personal development. Her rich experience comes from leading marketing teams, and training hundreds of marketers at varied stages of their career to achieve formal qualifications. The book will help marketers to be a better version of themselves tomorrow.

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MORE INFO
Format
Paperback
Publisher
LID Publishing
Country
United Kingdom
Date
27 May 2021
Pages
224
ISBN
9781911671053

As marketing roles continue to evolve, expand and embrace the complexities of the modern world of business, marketers are under increasing pressure to perform as individuals and teams. The Whole Marketer argues that now is the time to take stock of technical skills required, examine the latest thinking, identify capability gaps and discover how to be fulfilled in a professional context and as a human.

Abigail Dixon looks at the functions of a marketing team through a lens of personal development. Her rich experience comes from leading marketing teams, and training hundreds of marketers at varied stages of their career to achieve formal qualifications. The book will help marketers to be a better version of themselves tomorrow.

Read More
Format
Paperback
Publisher
LID Publishing
Country
United Kingdom
Date
27 May 2021
Pages
224
ISBN
9781911671053