Storytelling in business works. It enhances memory, enthusiasm and commitment in listeners. But where do you get the stories from and when should you use them? The Storytelling Entrepreneur was developed during workshops and one-to-ones held by business consultant and author Melissa Addey with real-life entrepreneurs at the British Library’s Business & IP Centre. It includes how to find the right stories and when to use them; creating a Sacred Bundle of your organisation’s history, values and magical moments; the six stories you should learn by heart and how to use stories at every stage of the entrepreneurial journey. The Storytelling Entrepreneur offers you a new path to business success, through deeper and better communication with the people who matter most: your investors, customers and employees. Addey has created the essential guide to storytelling for entrepreneurs. Sue Hollingsworth MBA, Director of the Centre for Biographical Storytelling An accessible, intelligent and interesting read. The Balance Collective Five star reviews from Amazon readersFascinating and thought-provoking.It will help you in unexpected ways which will surprise you.I highly recommend this book.A unique and extremely useful perspective.Ideas and suggestions were commonsense and simple to remember. Want to watch a book trailer for this title? Just scroll down on the US Amazon site or come to my own website MelissaAddey.com which has all my book trailers. Happy viewing! About author Melissa AddeyYou can read about me and my books (and get a free novella) on my website, MelissaAddey.com. I mainly write historical fiction, focusing on the Forbidden City in China’s 18th century (now complete) and Morocco in the 11th century (completing soon). Next up, Ancient Rome! I’m in the final year of my Creative Writing PhD and was the 2016 Leverhulme Trust Writer in Residence at the British Library. In 2019 I won the Page to Podcast competition as well as the Novel London award.
