The Look Of London: An Illustrated Guide to the City’s Most Influential Fashion

This map celebrates the independent shops and businesses where global fashions have taken root. From modest Holts in Camden Town to psychedelic Hung On You in Chelsea there are more than 100 entries, spread across time and geography. The foreword is by Sir Paul Smith, whose own first shop in Floral Street features. The map is a collaboration with pop culture commentator Paul Gorman, author of The Look: Adventures In Pop & Rock Fashion, as well as books on designer Barney Bubbles and retail pioneer Tommy Roberts.