The Wizard of Ads, Roy H. Williams (9781885167293) — Readings Books
The Wizard of Ads
Paperback

The Wizard of Ads

$29.99
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Forget Madison Avenue! Learn the unvarnished truth about what works, what doesn’t and why from the most fascinating storyteller since Paul Harvey.

With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to:

multiply the effectiveness of your advertising understand the tug-of-war between intellect and emotion create totally new concepts from combinations of old ones focus your advertising, your business, and your life.

Read More
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Format
Paperback
Publisher
Bard Press
Country
United States
Date
18 June 1998
Pages
244
ISBN
9781885167293

Forget Madison Avenue! Learn the unvarnished truth about what works, what doesn’t and why from the most fascinating storyteller since Paul Harvey.

With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to:

multiply the effectiveness of your advertising understand the tug-of-war between intellect and emotion create totally new concepts from combinations of old ones focus your advertising, your business, and your life.

Read More
Format
Paperback
Publisher
Bard Press
Country
United States
Date
18 June 1998
Pages
244
ISBN
9781885167293