Free Gift Inside!: Forget the Customer, Develop Marketease, Stephen Brown (9781841125466) — Readings Books

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Free Gift Inside!: Forget the Customer, Develop Marketease
Paperback

Free Gift Inside!: Forget the Customer, Develop Marketease

$41.99
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Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer. Based on the article Torment Your Customers (They’ll Love It) which Harvard Business Review chose as one of 2002’s Six Breakthrough Ideas, this work presents a new concept that turns marketing on its head and offers a more effective answer to customer relationship management and permission marketing.

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Format
Paperback
Publisher
John Wiley and Sons Ltd
Country
United Kingdom
Date
22 October 2003
Pages
300
ISBN
9781841125466

Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer. Based on the article Torment Your Customers (They’ll Love It) which Harvard Business Review chose as one of 2002’s Six Breakthrough Ideas, this work presents a new concept that turns marketing on its head and offers a more effective answer to customer relationship management and permission marketing.

Read More
Format
Paperback
Publisher
John Wiley and Sons Ltd
Country
United Kingdom
Date
22 October 2003
Pages
300
ISBN
9781841125466