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Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer. Based on the article Torment Your Customers (They’ll Love It) which Harvard Business Review chose as one of 2002’s Six Breakthrough Ideas, this work presents a new concept that turns marketing on its head and offers a more effective answer to customer relationship management and permission marketing.
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Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer. Based on the article Torment Your Customers (They’ll Love It) which Harvard Business Review chose as one of 2002’s Six Breakthrough Ideas, this work presents a new concept that turns marketing on its head and offers a more effective answer to customer relationship management and permission marketing.