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This book draws on original research by the authors on how new ideas are inspired and shaped in organizations as well as on interviews with leading thinkers in innovation including London Business School’s Costas Markides, Strategos’s Gary Hamel and Insead’s W. Chan Kim and Renee Mauborgne.
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This book draws on original research by the authors on how new ideas are inspired and shaped in organizations as well as on interviews with leading thinkers in innovation including London Business School’s Costas Markides, Strategos’s Gary Hamel and Insead’s W. Chan Kim and Renee Mauborgne.