Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers, Geoffrey A. Moore (9781841120638) — Readings Books
Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
Paperback

Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers

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In Crossing the Chasm, Geoffrey Moore, the worlda s leading high–tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high–tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.

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Format
Paperback
Publisher
John Wiley and Sons Ltd
Country
United Kingdom
Date
1 August 1998
Pages
222
ISBN
9781841120638

In Crossing the Chasm, Geoffrey Moore, the worlda s leading high–tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high–tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.

Read More
Format
Paperback
Publisher
John Wiley and Sons Ltd
Country
United Kingdom
Date
1 August 1998
Pages
222
ISBN
9781841120638