Woke, Inc.: A Sunday Times Business Book of the Year

A young entrepreneur makes the case that politics has no place in business, and sets out a new vision for the future of capitalism.

The modern woke-industrial complex divides us as a people. By mixing morality with consumerism, corporate elites prey on our innermost insecurities about who we really are. They sell us cheap social causes and skin-deep identities to satisfy our hunger for a cause and our search for meaning, at a moment when we lack both.

Vivek Ramaswamy is a traitor to his class. He’s founded multibillion-dollar enterprises, led a biotech company as CEO, trained as a scientist at Harvard and a lawyer at Yale, and grew up the child of immigrants in a small town in Ohio. Now he takes us behind the scenes into corporate boardrooms and five-star conferences, into Ivy League classrooms and secretive nonprofits, to reveal the defining scam of our century.

But this book not only rips back the curtain on the new corporatist agenda, it offers a better way forward. Corporate elites may want to sort us into demographic boxes, but we don’t have to stay there. Woke, Inc. begins as a critique of stakeholder capitalism and ends with an exploration of what it means to be a member of society in 2021 - a journey that begins with cynicism and ends with hope.