Untapping Innovation, Sally Kemkers, Suzanne Allers, Deirdre Walters (9781788609524) — Readings Books

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Home / Untapping Innovation
Untapping Innovation
Paperback

Untapping Innovation

Sally Kemkers, Suzanne Allers, Deirdre Walters
$66.99
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Innovating in R&D is tougher than ever.

R&D teams are working harder than ever, yet most innovations still fail. Traditional approaches often overlook the user and don't dig deep enough into product points of difference, leading to generic solutions, costly rework cycles and missed opportunities.

Untapping Innovation offers a smarter way forward. This essential playbook, from the founders of the hugely successful Untapped Innovation, offers simple, flexible tools to help R&D teams build products that users truly love. Discover how to extract deep user insights, craft Ideal Product Models, create Minimum Viable Products and write compelling product stories that resonate with both consumers and stakeholders, to bridge the gap between innovation and market success.

During their 30+ years at Procter & Gamble then Untapped Innovation, Sally Kemkers, Suzanne Allers and Deirdre Walters have relentlessly focused on optimizing tools to help R&D innovators develop breakthrough products and stories.

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Format
Paperback
Publisher
Practical Inspiration Publishing
Country
United Kingdom
Date
2 June 2026
Pages
220
ISBN
9781788609524

Innovating in R&D is tougher than ever.

R&D teams are working harder than ever, yet most innovations still fail. Traditional approaches often overlook the user and don't dig deep enough into product points of difference, leading to generic solutions, costly rework cycles and missed opportunities.

Untapping Innovation offers a smarter way forward. This essential playbook, from the founders of the hugely successful Untapped Innovation, offers simple, flexible tools to help R&D teams build products that users truly love. Discover how to extract deep user insights, craft Ideal Product Models, create Minimum Viable Products and write compelling product stories that resonate with both consumers and stakeholders, to bridge the gap between innovation and market success.

During their 30+ years at Procter & Gamble then Untapped Innovation, Sally Kemkers, Suzanne Allers and Deirdre Walters have relentlessly focused on optimizing tools to help R&D innovators develop breakthrough products and stories.

Read More
Format
Paperback
Publisher
Practical Inspiration Publishing
Country
United Kingdom
Date
2 June 2026
Pages
220
ISBN
9781788609524

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