What does a five-hundred-year-old political and military strategist have to do with the world of startups?
Through a graphic-novel format as innovative as its content, The Art of Startups shows how the principles Machiavelli outlined in The Prince and The Art of War can be applied to the modern business world.
Startups constantly face the challenge of how to make an impact given their initial small size and limited resources. Nine out of ten startups fail and more than fifty percent do not reach past the five-year mark. The few that do manage to survive can quickly find themselves swamped in the oversaturated market, unable to make any decent progress. So how can they establish themselves among their immediate competitors, let alone defeat larger, more established companies? Is the story of David and Goliath still relevant in the modern business world? The Art of Startups offers its readers unique and viable solutions to all the problems small startups face especially in their early stages. By the end of the book the reader will be able to apply effectively a new set of war strategies to break through into the market, to master new technologies and innovations, to negotiate fruitful alliances and, ultimately, to become a better leader.
‘This book is a must-read for every founder.’ - Dan Lyons, Author of Disrupted: My Misadventure in the Startup Bubble
‘The enduring brilliance of Machiavelli is brought to life in this very compelling and very accessible book. A must-read for every entrepreneur and corporate strategist!’ - Mark DeSantis, CEO, Bloomfield Robotics, and Adjunct Professor of Entrepreneurship, Carnegie Mellon University
‘Insightful, accessible and fun. If readers enjoyed The Lean Startup and Zero to One they are going to love The Art of Startups. The author has done a great job to educate its readers in a very clever and entertaining way!’ - Spandana Nakka, Co-founder and CEO, Sleek
