Changing the Food Game: Second Edition: Market Transformation Strategies for Sustainable Agriculture

Lucas Simons

Changing the Food Game: Second Edition: Market Transformation Strategies for Sustainable Agriculture
Format
Hardback
Publisher
Taylor & Francis Ltd
Country
United Kingdom
Published
4 February 2025
Pages
268
ISBN
9781783533268

Changing the Food Game: Second Edition: Market Transformation Strategies for Sustainable Agriculture

Lucas Simons

By 2050, the world’s population is estimated to grow to 10 billion. To feed everyone, we will have to double our food production, to produce more food in the next 40 years than in the whole of the last 6,000. This updated edition of Changing the Food Game shows how our unsustainable food production system cannot support this growth. In this fully revised version, Lucas Simons argues that the biggest challenge for our generation can only be solved by effective market transformation to achieve sustainable agriculture and food production.

Lucas Simons explains clearly how we have created a production and trading system that is inherently unsustainable. But he also demonstrates that we have reason to be hopeful - from a sustainability race in the cocoa industry to examples of market transformation taking place in palm oil, timber and sugarcane production. He also poses the question: where next?

Provocative and eye-opening, Changing the Food Game uncovers the real story of how our food makes it on to our plates and presents a game-changing solution to revolutionize the industry.

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