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Paperback

Music Rights Without Fights (US Edition): The Smart Marketer’s Guide To Buying Music For Brand Campaigns

$78.99
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Everyone loves music, so marketers want great tracks for their campaigns. Buying music is complex and few marketers or agencies truly understand how to broker licences with the music business. MUSIC RIGHTS WITHOUT FIGHTS will empower brand marketers and their procurement colleagues to:

Understand how music rights work Learn about key cost drivers and how to control them Identify risk and how to reduce it Improve their bargaining position Secure smarter deals and sustainable relationships

Read More
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MORE INFO
Format
Paperback
Publisher
Rethink Press
Country
United Kingdom
Date
4 March 2020
Pages
272
ISBN
9781781334553

Everyone loves music, so marketers want great tracks for their campaigns. Buying music is complex and few marketers or agencies truly understand how to broker licences with the music business. MUSIC RIGHTS WITHOUT FIGHTS will empower brand marketers and their procurement colleagues to:

Understand how music rights work Learn about key cost drivers and how to control them Identify risk and how to reduce it Improve their bargaining position Secure smarter deals and sustainable relationships

Read More
Format
Paperback
Publisher
Rethink Press
Country
United Kingdom
Date
4 March 2020
Pages
272
ISBN
9781781334553