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AA Summary:
This standard aims to utilize artificial intelligence (AI) to enhance CRM systems and emphasizes the importance of adhering to ethical and technical standards in this field. AI can improve customer experience by analyzing big data, predicting needs, and optimizing responses. The use of AI must always be in compliance with ethical principles, privacy regulations, and applicable laws in different regions.
BB Scope:
This standard is for all organizations that use CRM systems to manage customer interactions and intend to utilize artificial intelligence (AI) technologies such as chatbots, machine learning, natural language processing (NLP), and other techniques in their processes. The standard covers all technical, ethical, and legal aspects of using AI in customer interactions with organizations.
Upgrading International Standards
At TTAIN, we are dedicated to upgrading the level of international standards by developing both applicational and operational standards that address real-world challenges. Our approach focuses on creating standards that are practical, measurable, and aligned with actual industry needs. This ensures that the standards we establish are not only theoretical but actionable, providing clear benchmarks for performance.
Our operational standards are designed to allow businesses and professionals to assess the effectiveness of their practices in real, measurable terms. We help organizations evaluate their outcomes through data-driven metrics and operational success, ensuring that the improvements made are tangible and not merely theoretical. By focusing on measurable effectiveness, TTAIN drives meaningful change and sets a new standard for global excellence.
TTAIN-1717 is poised to revolutionize the way businesses interact with their customers by fostering transparency, accountability, and ethical AI practices. As AI continues to evolve, this standard provides crucial insights on the responsible and optimal deployment of AI tools within CRM environments, ensuring that companies can achieve sustainable success while maintaining trust. It's an exciting time for businesses to embrace the future of customer relationship management. ISC International Standard Certification Headquarters in Vancouver, BC, Canada, is one of the first certification bodies approved to audit companies and organizations for compliance with TTAIN-1717 .
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