Selling The Cow: The Five Pillars of Disruptive Thinking

This title is printed to order. This book may have been self-published. If so, we cannot guarantee the quality of the content. In the main most books will have gone through the editing process however some may not. We therefore suggest that you be aware of this before ordering this book. If in doubt check either the author or publisher’s details as we are unable to accept any returns unless they are faulty. Please contact us if you have any questions.

Based on Graetz’s model that strategic thinking is to seek innovation and imagine new and very different futures that lead to redefining of strategy , Selling The Cow takes a look at the parable of Jack and The Beanstalk as the archetype for disruptive thinking. This book identifies five key principles found within this parable that are the cornerstone of disruptive thinking. By using metaphorical comparisons such as the unobserved history of why Jack and his mother were struggling in the first place, to the final outcome, Selling The Cow uses a novel concept to introduce the need for disruptive thinking in individuals and organizations.