Great trainers bond with the animal they are training first, and they learn what animal likes and what he does not like. In short, they get to know them, developing a relationship based on trust, says celebrity animal trainer Joel Silverman. In this entertaining and informative book, Mr. Silverman reminds us that humans are animals, too, and offers pearls of wisdom gained over 40 years of animal training–that the very same principles he uses with animals can increase your effectiveness as a parent, in school, and in the workplace.