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Each year In Venture Industries promoted a unique Christmas toy. Since graduating from university, Victor Nerdie, and sister Victoria, had submitted a creation, each believing, theirs would be the chosen toy. With Victor being the successor on all previous occasions, Victoria believed, finally, this year, she had created a winner with the realistic fox terrier she called Fetch. She was unaware the President of IVI, Victor and Victoria's grandfather, had already agreed a third-party product would be that year's annual Christmas toy. Disappointed her technologically advanced offering had been outbid Victoria threw the toy away and quit the company. However, she did not realise her brother had tampered with Fetch before she had disposed of it. Victor stayed on and helped produce a computer game that promoted a new product called Puzzle Flakes. With a prize of one million dollars attached, the game was a hit around the world. Unbeknown to the Nerdies, the discarded Fetch had found a new home with ten-year-old Sam and Samantha Perrett. No longer a simple chase and retrieve toy, Fetch's acquired artificial intelligence led to adventures in both the real and the virtual world. Fetch's desire to please took the toy on a physics-defying mission into the heart and soul of the Puzzle Land computer game. Despite being a machine Fetch learns about loyalty and laughter and, over time, it learned about the power of love.
