Communication Theories: Methods and Applications in Mass Media

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This book discusses the fundamental as well as modern approaches of communication studies. It describes in detail the various concepts and application of this area in the modern scenario. Communication studies refer to that part of academic sciences which deals with the study of the different forms of human communications. It is divided into three sub-fields namely verbal communication, written communication and non-verbal communication. This book provides in-depth knowledge about the various branches of communication. It contains topics related to the theories and techniques of communication. The book will assist researchers and students in this field.