LESSONS FROM THE LEMONADE STAND

Is the juice worth the squeeze? As an early-stage entrepreneur, it can be hard to determine if the end results are going to be worth the time, money, and effort required to launch a new business. While statistics show that 90% of new businesses fail, it can be argued that entrepreneurs only really fail when they give up trying. Successful entrepreneurs possess an ability to learn valuable lessons along the often-tumultuous journey towards fulfilling their big ideas. Told through anecdotes from the life of serial entrepreneur Kris Reynolds, "Lessons from the Lemonade Stand" blends a conversational writing style with humorous pop cultural references. This book intends to guide entrepreneurs around many of the obstacles that keep business owners from achieving their goals and finding both the success and happiness they deserve.