The crypto era has arrived, and business will never be the same.

Cryptocurrency payments moving frictionlessly across borders. Blockchain-based supply chains delivering products faster, with greater transparency. NFTs generating real value for creators and consumers. Smart contracts executing automatically. Real applications of crypto and other decentralized technology are multiplying exponentially in organizations of all kinds. What do you and your company need to know and do today to create new opportunities like these and avoid disruption? Crypto: The Insights You Need from Harvard Business Review will show you how today’s most innovative firms are embracing decentralized technology, reinventing their business models, and preparing to thrive in the new age of crypto.

Business is changing. Will you adapt or be left behind?

Get up to speed and deepen your understanding of the topics that are shaping your company’s future with the Insights You Need from Harvard Business Review series. Featuring HBR’s smartest thinking on fast-moving issues-blockchain, cybersecurity, AI, and more-each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow.

You can’t afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas-and prepare you and your company for the future.