Managerial Economics: Tools for Analyzing Business Strategy

Managerial economics is an interdisciplinary field that applies economic theories, tools and methodologies to solve practical business and management problems. It focuses on using microeconomic analysis to inform decision-making within organizations. By integrating managerial principles with economic theory, this field addresses key areas such as evaluating investment opportunities, selecting business strategies, designing sales promotions, and determining optimal production levels. Managerial economics techniques are widely used in production analysis, capital budgeting, pricing strategies, and risk management. As a prescriptive discipline, it provides valuable guidance for resolving managerial challenges. This book is a compilation of chapters that discuss the most vital concepts in the field of managerial economics. The topics included herein are of utmost significance and bound to provide incredible insights to readers. For someone with an interest and eye for detail, this book covers the most significant topics in the field of managerial economics.