Materialism and Consumer Culture

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Materialism and Consumer Culture: Questioning What Matters in Life brings together Russell W. Belk's most influential writings on the complex relationship between people and possessions. This book critically examines how material goods shape personal values, life satisfaction, and identity, and questions the societal consequences of consumerism.

Belk explores the psychological and emotional underpinnings of materialism-from childhood socialization to adult behaviors influenced by wealth, status, and acquisition. He investigates how advertising, branding, and societal norms contribute to the pursuit of possessions as symbols of success and self-worth. The book also looks at the paradox of consumer desire: while material goods offer temporary fulfillment, they often leave deeper emotional and existential needs unaddressed.

This compelling collection is essential for scholars, students, and marketers interested in consumer psychology, cultural studies, and ethics. It encourages readers to rethink what truly brings meaning and happiness in a consumption-driven world.

Part of the Legend in Consumer Behavior series, this book offers a thoughtful critique of materialism through Belk's pioneering lens.