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This title is printed to order. This book may have been self-published. If so, we cannot guarantee the quality of the content. In the main most books will have gone through the editing process however some may not. We therefore suggest that you be aware of this before ordering this book. If in doubt check either the author or publisher’s details as we are unable to accept any returns unless they are faulty. Please contact us if you have any questions.
Strategic Management by George S. Day presents a collection of his most impactful writings that bridge marketing and corporate strategy. This book explores how firms craft, execute, and evolve their strategies to remain competitive and forward-focused in complex environments.
Drawing on decades of research, Day offers powerful insights into how strategic decisions are shaped by environmental shifts, organizational resources, and long-term vision. He emphasizes the integration of marketing perspectives into broader business strategy-highlighting how customer insight, innovation, and adaptability contribute to sustainable success.
The book covers key topics such as strategic foresight, scenario planning, strategic fit, and resource-based views of the firm. It's an essential resource for business leaders, academics, and students looking to sharpen their strategic thinking and decision-making.
Part of the Legend in Marketing series, this book solidifies Day's reputation as a pioneer in connecting marketing expertise with enterprise-level strategic planning and performance.
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This title is printed to order. This book may have been self-published. If so, we cannot guarantee the quality of the content. In the main most books will have gone through the editing process however some may not. We therefore suggest that you be aware of this before ordering this book. If in doubt check either the author or publisher’s details as we are unable to accept any returns unless they are faulty. Please contact us if you have any questions.
Strategic Management by George S. Day presents a collection of his most impactful writings that bridge marketing and corporate strategy. This book explores how firms craft, execute, and evolve their strategies to remain competitive and forward-focused in complex environments.
Drawing on decades of research, Day offers powerful insights into how strategic decisions are shaped by environmental shifts, organizational resources, and long-term vision. He emphasizes the integration of marketing perspectives into broader business strategy-highlighting how customer insight, innovation, and adaptability contribute to sustainable success.
The book covers key topics such as strategic foresight, scenario planning, strategic fit, and resource-based views of the firm. It's an essential resource for business leaders, academics, and students looking to sharpen their strategic thinking and decision-making.
Part of the Legend in Marketing series, this book solidifies Day's reputation as a pioneer in connecting marketing expertise with enterprise-level strategic planning and performance.