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Asking Questions about Food Advertising
Paperback

Asking Questions about Food Advertising

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Food advertising is seemingly everywhere. But what messages are advertisers sending when they try to get consumers to purchase their products? Asking Questions about Food Advertising looks at who pays for ads, their intended targets, and the tricks of the trade used to influence consumers’ decisions. Case studies prompt inquiry, further thinking, and close examination of specific issues. Additional text features and search tools, including a glossary and an index, help students locate information and learn new words.

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MORE INFO
Format
Paperback
Publisher
Cherry Lake Publishing
Country
United States
Date
1 August 2015
Pages
32
ISBN
9781633625037

Food advertising is seemingly everywhere. But what messages are advertisers sending when they try to get consumers to purchase their products? Asking Questions about Food Advertising looks at who pays for ads, their intended targets, and the tricks of the trade used to influence consumers’ decisions. Case studies prompt inquiry, further thinking, and close examination of specific issues. Additional text features and search tools, including a glossary and an index, help students locate information and learn new words.

Read More
Format
Paperback
Publisher
Cherry Lake Publishing
Country
United States
Date
1 August 2015
Pages
32
ISBN
9781633625037