The author’s company, ChenMed, was named to Fortune’s Change the World list in 2020, the only healthcare company included. The fast-growing practice now has nearly 80 centers in 12 states, with more than 3,000 employees treating almost 100,000 patients. It’s a model for the future of healthcare.

ChenMed’s own publicity team will reach out to faith-based networks, Christian ministries and mission-driven medical professionals. They may also do media buys and set up a satellite media tour.

ChenMed will also leverage its social channels, which showed exponential growth in 2020, making more than 3,000,000 impressions, and which are still growing. Their blog has particularly strong engagement: the average time spent reading a blog is 37 seconds, but their users spend three minutes on each page.

The author has a strong plan for book donations to spread her message of God’s mercy and grace.